Apparently, the world is fucked up, so Diesel have created their very own island, land of the stupid, home of the brave.
It’s a nifty idea, brilliantly executed, from a brand that has been really pushing itself creatively over the last few years. Visitors can suggest laws to pass on the island, public holidays or even verses for a national anthem. If enough people like them, then they become official. There’s an island community where you can get to know the neighbours, and there’s even ‘Island Street View’.
This is an extension of their Be Stupid campaign which kicked off last year. The work’s been carried out by Santo London with production by Stink Digital.