We’ve had Google street view, and more recently the racy Diesel island view, but now we’ve got IKEA Store View. It’s a nice piece of interactive work by Forsman & Bodenfors to launch a highly anticipated new IKEA store in Vasteras, Sweden.
Let’s not forget the kind of mad excitement a new IKEA store can generate in a neighbourhood, and this is all about capitalising on that sentiment.
Visitors to the site can get a 3D sneak preview of inside the store covering a staggered 40,000 meters. They even get to meet the manager, ‘Freddy’ with hidden competitions throughout the store to win IKEA goods.
Ikea are consistently innovative when it comes to digital, and Scandinavia are shit hot when it comes to online work. In fact, this view was confirmed when I watched a Mumbrella interview by foul-mouthed but bang-on Mark Comerford at Hyper Island, a digital “creative leaning academy” in Sweden.
He puts this down to the region having pretty much universal internet access, followed by ubiquitous broadband access, meaning digital companies are used to having this powerful infrastructure to play with. He also says Sweden is used by UK and US companies as a test-bed for new apps and technolgoies, to see how they’ll play out in this highly connected environment. More of this later as it’s an interesting issue for sure.