Category Archives: Media comment
Does making something massive make it newsworthy? Well, we’ve all been guilty of throwing in the odd wild suggestion during an uninspired brainstorm to make something the ‘biggest, best or most expensive’. But, in some cases, maybe biggest really can be best. Here’s a collection of some my favorite ‘big’ PR stunts – there’s more out there than you could ever imagine…
The biggest slipper? Ok, so the tale with this one is that this guy ordered this slipper from China, and in a moment of buffoonery got the decimal point in the wrong place. Anyway, the retailer didn’t think to question it and this is what he ended up with (size 1,450 if you’re interested). But as it turns out he actually works for a company called ‘Monster Slippers’. Nice stunt.
The biggest present? Harrods used over 600 metres of paper to gift wrap a helicopter. Impressive huh? Apparently, the chopper was sent to a Harrods customer as a gift to take his partner on a trip of a lifetime.
The biggest toy? Actually, the biggest toy box, filled with a right hand drive Hummer H3, launching in the UK for the first time with this nifty stunt with Toys R Us. Still a stupid car though…
The biggest shopping trolley? Hmmmm, starting to get a bit bored with these big stunts now. Sainsbury’s celebrate selling their 1,000,000th Red Nose by…you’ve guessed it, filling a giant trolley with Red Noses!
The biggest deck chair? Pimms celebrate a start (and imminent end) of a British summer by bringing a giant deck chair to Bournemouth beach (that’s the English equivalent of Bondi, geography fans)
The biggest logo? This is pretty cool; KFC became the world’s first brand visible from outer space by unveiling an 87,500 square ft, logo in the Area 51 desert. Actually, I once did a stunt like this for Yorkshire Tourist Board, so I’d argue I got there first.
The biggest sofa? Homebase placed a triple-sized sofa in Victoria Station, London to celebrate triple Nectar points. This looks way bigger than triple size if you ask me. Unless they’re tiny people, which is common in sofa ads.
I’ve just been featured on the Sydney Morning Herald’s small business channel, talking about twitter tips for the SME. Check it out below. It’s always tough to make this kind of thing meaningful in only five bullets, but that’s the nature of the beast.
I’ve been quoted in a Sunday Telegraph article on the legal, or semi-legal alternatives to iTunes. An interesting debate for sure.
The last few years have seen a rise in online streamed music services, which are a hybrid between digital radio stations, and social networks. These allow users to listen to music on demand, usually for free and often via their mobile handset, as well as share playlists and recommendations with their friends.
These services operate in a curious legal position, which is under constant scrutiny from record companies, but unlike peer-to-peer download services, they are not illegal for the listener.
The majority monitize through paid-for premium subscriptions and advertising, while many have also struck revenue kickback deals with record labels, creating an interesting emerging revenue model for the record industry, one which has traditionally been slow to adapt to social media and the digital revolution.
We’re massive fans of Grooveshark, MFlow and Jeli in the office, though let us know if you’ve got any other suggestions we should check out and whether you agree with Nick’s points.