Category Archives: Media comment

Media comment: Sydney Morning Herald



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Media comment: Management Today

I’ve just been featured in the Aussie edition of Management Today, talking about the role of listening when it comes to predicting future trends. The piece is included in full below – excuse the wonky scan…it’s been a long, long day.

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Seven massive PR stunts

Does making something massive make it newsworthy? Well, we’ve all been guilty of  throwing in the odd wild suggestion during an uninspired brainstorm to make something the ‘biggest, best or most expensive’. But, in some cases, maybe biggest really can be best. Here’s a collection of some my favorite ‘big’ PR stunts – there’s more out there than you could ever imagine…

The biggest slipper? Ok, so the tale with this one is that this guy ordered this slipper from China, and in a moment of buffoonery got the decimal point in the wrong place. Anyway, the retailer didn’t think to question it and this is what he ended up with (size 1,450 if you’re interested). But as it turns out he actually works for a company called ‘Monster Slippers’. Nice stunt.

The biggest present? Harrods used over 600 metres of paper to gift wrap a helicopter. Impressive huh? Apparently, the chopper was sent to a Harrods customer as a gift to take his partner on a trip of a lifetime.

The biggest toy? Actually, the biggest toy box, filled with a right hand drive Hummer H3, launching in the UK for the first time with this nifty stunt with Toys R Us. Still a stupid car though…

The biggest shopping trolley? Hmmmm, starting to get a bit bored with these big stunts now.  Sainsbury’s celebrate selling their 1,000,000th Red Nose by…you’ve guessed it, filling a giant trolley with Red Noses!

The biggest deck chair? Pimms celebrate a start (and imminent end) of a British summer by bringing a giant deck chair to Bournemouth beach (that’s the English equivalent of Bondi, geography fans)

The biggest logo? This is pretty cool; KFC became the world’s first brand visible from outer space  by unveiling an 87,500 square ft,  logo in the Area 51 desert. Actually, I once did a stunt like this for Yorkshire Tourist Board, so I’d argue I got there first.

The biggest sofa? Homebase placed a triple-sized sofa in Victoria Station, London to celebrate triple Nectar points. This looks way bigger than triple size if you ask me. Unless they’re tiny people, which is common in sofa ads.  

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Media comment – the PR Report

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Media comment: Sydney Morning Herald

I’ve just been featured on the Sydney Morning Herald’s small business channel, talking about twitter tips for the SME. Check it out below.  It’s always tough to make this kind of thing meaningful in only five bullets, but that’s the nature of the beast.

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Media Comment: Sunday Telegraph

I’ve been quoted in a Sunday Telegraph article on the legal, or semi-legal alternatives to iTunes. An interesting debate for sure.

The last few years have seen a rise in online streamed music services, which are a hybrid between digital radio stations, and social networks. These allow users to listen to music on demand, usually for free and often via their mobile handset, as well as share playlists and recommendations with their friends.

These services operate in a curious legal position, which is under constant scrutiny from record companies, but unlike peer-to-peer download services, they are not illegal for the listener.

The majority monitize through paid-for premium subscriptions and advertising, while many have also struck revenue kickback deals with record labels, creating an interesting emerging revenue model for the record industry, one which has traditionally been slow to adapt to social media and the digital revolution.

We’re massive fans of Grooveshark, MFlow and Jeli in the office, though let us know if you’ve got any other suggestions we should check out and whether you agree with Nick’s points.

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Life before my iPhone (and a recent cruel twist of fate)

I’ve just taken part in an experiment with the Sydney Morning Herald into what it’s like to go for a week without an iPhone. It wasn’t actually as bad as I thought it would be, and here’s the full diary I kept (many of my witty observations were cut out, I feel). In a cruel twist of fate, today I actually lost my iPhone, so now I’ve got to go through it all again. Urghhhhhhh.


  • Only a short walk to work, but I like to catch up with emails and see what the UK office has been up to while I slept. Oh, wait, I can’t. Get immediate feeling of anxiety and dread, until I realise it’s just a 10 minute walk until I can check my laptop. Phew.


  • A strange sense of calm washes over me when I realise I can’t “be got hold of”. I like “not being got hold of”.  In a moment of weakness I briefly consider using a phone box but the handset looks suspiciously greasy. Give it a miss. Get into the office to find that three people have emailed me asking where I am. Ooops.


  • Middle of the week, meaning it’s now sufficiently long enough after Saturday night to justify drinking alcohol again. However, lack of planning and Google maps mean that I’m left walking up and down a street for 10 minutes before I have to find it ‘manually’ – i.e. stopping someone to ask for directions. This immediately restores my faith in the good will of humans.


  • Lack of headphones on a train to a client meeting means I have to endure the conversations of a group of school children. From what I can gather, “Darren” has cheated on “Sonja” but she’s “ok with it”. I wonder how socially acceptable a pair of ear plugs worn in public would be.


  • After work drinks in the Beresford. Have an epiphany of sorts; if a social media consultant doesn’t check into a bar, is he really there? I think about this for a while as I realise I can’t use Foursquare or Scvngr.


  • I realise going for a run without headphones on is actually much safer as I can hear the cars.


  • See some great street art in an ally way in Surry Hills. I’m collecting examples for a post on my blog but I can’t capture it. Damn.
  • One of the many curses of the iPhone is to “quickly’ check emails before going to bed, which inevitably leads to a sleepless night as I think about work. For once, on a Sunday night I don’t do this, meaning I sleep like a baby, dreaming of Monday when I will be connected once more.

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